I see your point about "Get What You Pay For". I don't do a lot of "bogging" or anything so I don't use a winch very often at all. Most of the time we just pull each other out, I just can't see paying that much for something I may use a few times a year. Also because of that 4,000 dollar Rubicon is why I can't afford an expensive winch lol! If I was going to use it a lot I would go ahead and pay for a Warn, but I have been reading up on some of the others and they seem to be performing well. So I was thinking of giving them a shot. Besides, for $200 it might be worth trying something new. If we never tried anything new, we would still be on 300 4x4's