One Important thing with a winch is to wind it TIGHT. Dont just let the winch pull the loose cable back in. Keep it under constant tension. WHenever you use it you need to re spool it by pulling the cable out (leave about 5 wraps on the drum) and winding it it. Put the cable on a tree or something (use a tree saver) and have the winch pull the quad all the way in. Give it some break to keep it really tight. Otherwise what happens is you get loose wraps and when you pull the cable will squeeze down inside them and get knotted up. If the pull is straight the cable will lay evenly on the drum.
*note this is personal experience mainly from truck winches but the ideas are all the same
*note this is personal experience mainly from truck winches but the ideas are all the same